Esurance: Quotes Re-Design
EXPERIENCE DESIGN • STRATEGY • PRODUCT DESIGN
Esurance re-partnered with Deutsch LA to rapidly ideate, design and test a new user experience and interface design for the mobile auto insurance quote process. The majority of customers are turned off by insurance policies mainly due to a lack of confidence in the experience and partially to a lack of overall transparency. We needed to make the process easier, which we learned doesn’t necessarily mean faster. After a series of sprints, we landed on an experience that added more value through things like personalization and education to give consumers a reason to purchase from us.
Our Strategy
The goal was to align with the new Esurance brand pillars, which are simple, transparent and affordable, while making the experience special by adding things like personalization and education to give consumers a reason to purchase a policy from us.
Areas of Exploration
We started with three initial directions
After testing, we decided to move forward with the Converse + Customize concept because customers found it to be simpler and easier to use.
Results
Currently in further testing and development.