Esurance: Quotes Re-Design

EXPERIENCE DESIGN • STRATEGY • PRODUCT DESIGN

 

Esurance re-partnered with Deutsch LA to rapidly ideate, design and test a new user experience and interface design for the mobile auto insurance quote process. The majority of customers are turned off by insurance policies mainly due to a lack of confidence in the experience and partially to a lack of overall transparency. We needed to make the process easier, which we learned doesn’t necessarily mean faster. After a series of sprints, we landed on an experience that added more value through things like personalization and education to give consumers a reason to purchase from us. 

 
 
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Our Strategy

The goal was to align with the new Esurance brand pillars, which are simple, transparent and affordable, while making the experience special by adding things like personalization and education to give consumers a reason to purchase a policy from us. 

 
 

Areas of Exploration

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We started with three initial directions

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After testing, we decided to move forward with the Converse + Customize concept because customers found it to be simpler and easier to use.

 
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Results

Currently in further testing and development.